British Eventing announce Helen West as CEO
British Eventing is pleased to announce the appointment of Helen West as CEO with effect from 2 August 2021.
Helen’s demonstrable business acumen, extensive knowledge of the sport and her vision for British Eventing stood out.
Helen’s background is steeped in eventing. She is a former Young Rider gold medallist who has evented to CCI4* level, representing Great Britain on multiple occasions and competing at the highest levels in all three Olympic disciplines. She still actively competes in her spare time.
For the last eight years, Helen has managed Bicton Arena for Clinton Devon Estates. Helen is a previous Event Riders’ Association Organiser of the Year, responsible for the hugely popular Bicton Horse Trials, which runs three times each season from BE80 to CCI3*. Bicton (3) also hosts the Grassroots BE100 three-day event. In 2021 Helen has been instrumental in developing the inaugural BE90 three-day event as well as organising a replacement fixture for Bramham CCI4* to take place in June.
Helen is also an FEI Level 3 cross country course designer and a member of the British Eventing Cross Country Advisory Group. She is passionate about driving event standards up and is a firm believer in the importance of educational courses.
Helen commented, “I am thrilled to have been appointed as British Eventing’s Chief Executive; the Sport has been a large part of my life for many years. As a membership organisation, collaboration with key stakeholders is essential to developing growth within the Sport and providing a sustainable business model for the future. This requires both knowledge and vision, which I will bring to the organisation. My vision is for the Sport to unite together and thrive.”
Fiona O’Hara, Chair of the Board said, “The Board and I are very much looking forward to working with Helen. Her deep understanding of all facets of the sport and her vision for its future make her an outstanding choice for Chief Executive. We would also like to pay tribute to Jude Matthews who has worked incredibly hard as the outgoing Chief Executive to guide the sport through the Covid pandemic. We wish Jude every success in the next chapter of her career.”
The recruitment process for Chief Executive was led by the BE Board, with candidates sourced through an advertising campaign and a headhunter. Candidates were shortlisted to be interviewed by three panels comprising two Non-Executive Directors and one Stakeholder Association Chair from the BEOA, EHOA and ERA of GB, followed finally by an interview with Chair Fiona O’Hara.